Shopdropping (V): to covertly place art objects in stores, often with a political or social message.
Shopdropping is a practice I continually return to as an artist. These various pieces involve creating a duplicate label of a familiar package, with text changed to bring attention to an important issue or cause. The duplicate labels are then seamlessly adhered to the original product and left in a store for an unsuspecting consumer to discover. This technique operate on many levels, which contributes to the success of the shopdropping pieces. They allow for important issues to be addressed when viewers are not expecting it. They extend art and artistic practice beyond the traditional gallery setting, allowing for people who may not normally occupy art spaces to experience a form of artwork. Shopdropping also affords the opportunity to address contemporary issues as they occur, which is especially effective when an issue is time-sensitive.